Director of Marketing

Staircase AI, the Customer Intelligence platform for Customer Success teams, is an innovative startup helping companies become customer-centric using AI innovation. We are looking for the best and the brightest to join our family.

We’re proud of our industry-leading customer intelligence software but we’re even prouder of the people behind it. That’s where you come in! The Director of Marketing will oversee: demand generation, inbound marketing, content marketing, social media and conferences. 

Key Responsibilities:

• Develop and execute the company’s overall marketing strategy in alignment with business objectives.
• Develop and implement product marketing strategies that effectively position the company’s products or services in the market. Drive product messaging, differentiation, and sales enablement.
• Lead demand generation efforts to generate qualified leads and support revenue growth. 
• Develop and manage campaigns that span online advertising, in-house webinars, marketing nurturing and automation, and other relevant channels.
• Run our conference efforts, selecting the shows to attend, negotiating, executing the full preparation, and overseeing the total ROI we will get from these activities.
• Establish and measure KPIs and metrics to measure marketing effectiveness. Regularly assess and report on marketing’s impact on revenue and other relevant business metrics.
• You will develop multi-touch campaigns that utilize relevant channels to engage with and nurture conversations with target accounts; working closely with our sales teams to ensure successful follow-up and conversion that supports revenue targets for new client acquisition.
• Collaborate closely with sales, product, and other relevant departments to ensure alignment between marketing strategies and overall business goals.

Requirements

• +5 years experience in leading marketing positions, demand generation, product marketing or marketing communications. 
• +5 years Experience in enterprise SaaS start-ups.
• Strategic thinker with hands-on experience and hands-on execution capabilities.
• Proven track record collaborating with agencies.
• Proven track record in delivering successful multi-channel campaigns in a startup environment. 
• Native-level English proficiency with excellent written and verbal communication skills.
• Extreme agility and a strong bias towards action (you will need to roll up your sleeves and produce one minute and zoom out and strategize the next).
• The strategic mindset to balance short-term needs with longer-term vision.