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Product analytics tools are solutions that provide SaaS vendors with actionable insights about customers’ engagement and interactions with their applications or online services. They collect insightful data from crucial touchpoints in the applications and analyze how users are interacting with various features. These tools help businesses feel the pulse and make better roadmap-related decisions.
Product analysis tools help understand key engagement information:
Gaining visibility into application engagement and usage has become extremely important today. It helps understand feature adoption levels, frequency of usage, underlying trends, and also creates the foundation for proper SWOT analysis.
Related: Top 10 Productivity Tools for the Modern CSM
Looking for a new product analytics tool? You need to understand what key features to look out for before shortlisting a few of them. The best practice is to find a proven and tested solution that ticks most of the following boxes for best results.
Here are the key features your product analytics tool should have today:
With SaaS consumption coming from different entities, product analytics tools need to address even the most complex use cases. We have shortlisted the best solutions based on the most important parameters that are needed in today’s ecosystems.
Here are the evaluation criteria we have taken into consideration:
Without further ado, let’s get started with the product analytics tool list.
Pendo is a popular product analytics solution that’s helping onboard users more effectively with in-app messaging capabilities as a bonus. It’s a proven and tested customer retention booster thanks to advanced features like feature adoption monitoring and usage pattern monitoring. Its sister-offering, Pendo Feedback also helps collect feedback and understand what feature requests may help with growth.
Founded: 2013 Pros:• Good integration capabilities• Exceptional support• Highly Configurable
Cons: • Setting up can get tricky• Can get pricey for Startups and SMBs
Main Features: • User onboarding• Engagement tracking• Feedback collection
Pricing: Free trial available, paid plans not shown on website
Smartlook helps analyze user behavior and create qualitative insights that help improve adoption and engagement rates. With clients like Volvo, Sky, Vogue, and Kiwi.com already enjoying its services, Smartlook has become a true force you must consider. Session recordings are taken care of, with drop-off analysis available on tap. The detailed and real-time heatmaps are also highly recommended by users.
Founded: 2016Pros:• Great onboarding• Best in class recordings and heatmaps• Good support
Cons:• Too pricey for startups• Comes with a learning curve
Main Features: • Session Recordings• Heatmaps• Funnels and events tracking• Mobile Analytics
Pricing: Free for up to 1500 sessions/month, paid plans start at $39/month
Heap is seen by many SaaS businesses as a leading free ad-hoc product analytics and reporting platform. It captures all user actions and uses this data for in-depth reporting. Top features include path analysis, conversion charts, and also an event visualization. Heap can do complex tracking and funnel management, but it also comes with a steep learning curve. The Freemium version is also very capable.
Founded: 2013Pros:• Quick integration and onboarding|• Good Freemium Version
Cons:• Sharing and collaboration problems• Limited dashboard customization
Main Features:• Conversion charts• Path analysis• Event visualization
Pricing: freemium (up to 10k sessions/month), paid plans start at $3,600 annually
Whatfix is a product analytics tool that focuses on reducing in-app friction and reduces overhead by 45% as per the company’s claims. With clients like Cisco, UPS, Microsoft, and Sentry, we tend to believe that the claims are credible. It offers customizable app flows that can be tailored to specific use cases for elevated engagement and adoption levels.
Founded: 2014Pros: • Good documentation• Strong support• Active post-Sales pipeline
Cons: • Lack of customization• Outdated UI/UX• No automatic translation
Main Features: • Granular insights• Behavior Analytics• Interactive in-app widgets
Pricing: Free for startups, paid plans not shown on website
5. Amplitude Analytics
Amplitude is a product analytics tool with hundreds of satisfied customers, a pattern that’s only trending up. It is a comprehensive end-to-end solution with useful features like cross-platform tracking and real-time insights. Attribution modeling is strong, as is the user interface. Amplitude Analytics offers a fully customizable dashboard that quickly elevates performance and data sharing capabilities.
Founded: 2012Pros: • Strong customer support• Focus on security, fits enterprises• Good visualization
Cons:• Can be complex for newbies• Integration can get tricky
Main Features: • Unlimited data streams• Collaboration tools• User management
Mixpanel enables organizations, both enterprise-level and SMBs, to analyze user behavior. This product analysis solution generates interactive activity reports, shows which new features are gaining traction, and even highlights power users. This information can help you create better retroactive funnels and perform better conversion rate analysis. All user actions and steps are recorded and analyzed.
Founded: 2009Pros:• Good integration capabilities• Great reporting capabilities
Cons:• Comes with a learning curve• Lackluster alert customization• Support issues
Main Features: • Customized report generation• Engagement tracking and analysis
Pricing: Free for startups, Growth plans start at $25/month
FullStory offers SaaS businesses a Digital Experience Intelligence (DXI) platform that captures every user interaction within the application and uses it to create action-driven insights. A unique feature FullStory offers is the ability to “retroactively” capture user actions and create a Session Replay to enable better analysis. Privacy is taken care of with text element masking performed at the source.
Founded: 2014Pros:• Interactive interface• Strong customer support• Good click tracking
Cons:• Many reviews mention bugs and stability issues• Pricey
Main Features:• Customer segmentation• Record entire sessions• Error tracking
8. Quantum Metric
Driven by the power of ML and big data, Quantum Analytics gives SaaS businesses an insightful overview (user logs) of how customers are behaving and also provides actionable insights with dynamic heatmaps. All of this is achieved by implementing interactive customer experience journeys with multiple strategic touchpoints that are crucial for success. There’s also integration for Slack, Salesforce, and more.
Founded: 2015Pros:• Solid integration capabilities• Data based features• User-friendly interface
Cons:• Integration and setup can get messy• Can get pricey
Main Features: • Customer experience journeys• Heatmaps• Session replay
Pricing: No free trial, paid plans not shown on website
LogRocket helps SaaS businesses fix software problems, increase adoption, elevate engagement, and improve conversion rates. It offers a wide range of useful features such as product analytics data, session replay, and performance tracking, all via one centralized dashboard. The actionable insights can then be implemented to create a better product experience. Integration is available for GitHub, Jira, Trello, and more.
Founded: 2016Pros: • Strong integration capabilities• Engaging interface
Cons:• Slow and buggy performance• Iffy support, limited featured suite
Main Features: • User session replays• UX analytics• Performance monitoring
Pricing:• Free for startups (1000 sessions/month)• Paid plans start from $99/month
Any one of the aforementioned product analytics tools should put you in a good place and help you track applications adoption and engagement. But in the B2B realm relationships are still playing a big role in your account’s health. What’s on their minds? What relationship changes are affecting the health of your enterprise accounts? Are you picking up the right customer cues that may lead to churn?
The only answer to all these questions – a Human Analytics platform.
Staircase AI is a next-gen platform that leverages AI to analyze millions of customer communications (emails, Slack chats, calls, product analytics, and more.) to discover churn risks and potential opportunities you can’t possibly be reach manually. Staircase AI paints a full picture of your customer behavior to cut through the noise and boost NRR.